I do.

A true craftsman and creator pays attention to the minutiae…to things most people will never notice or care about. Things that form the backbone, the heart and soul of that thing that has never existed on this planet. That is until he dashed out a silly “stick man” drawing on a post it note, then flipped it over and scribbled his name and date on it knowing it was SOMETHING real and not just another idea that will never see the light of day. 

Yes, I polish my nuts. I don’t have to. I don’t think anybody would notice unless I told them. But it’s important to me as a creator. It says something about how I see the world and what I have to say about the process. How things “should be” in my highly subjective view. Same reason I take great care in making sure the shipping labels are centered on the box and that there are no bubbles under the shipping tape. I know, it’s obsessive, but it’s also the simple things that talk to us. And that’s my point. It takes very little extra effort to do a job that’s remarkable . Something people will remember. Something that shows thought, integrity, rightness, care, respect…all the good things we look for, that we pine for. 

So next time you hear yourself saying “That’s good enough”, ask yourself what you could do to make it better. To make it great. To make it as good as it gets.

Excellence is always the result of high intention, sincere effort, and intelligent execution

—Aristotle

73,Steve

Now off to the Post Office to send out some keys. 

What the hell, The “Fragile” sticker is a little crooked!  😉